Keyvault K1 is an advanced smart car control system designed to enhance vehicle security and car ownership.
For the product’s launch, I acted as a Strategic Design Consultant, defining the product-market fit and crafting the visual language for early adopters and investors.
Strategy & Product-Market Fi
In collaboration with the PR and leadership teams, I conducted market research to identify target segments and analyze competing car-control solutions. I provided strategic recommendations on the product roadmap, identifying the system’s strongest technical selling points to shape how the K1 was communicated to the automotive market.
Product Website & Identity
To support the launch, I designed a dedicated product website featuring a detailed product overview and a pre-orderfunctionality. I oversaw the website’s development and visual direction, ensuring that the brand felt as premium and secure as the hardware it represented.
Visual Marketing & Growth
To drive awareness, I directed a series of social media campaigns and visual marketing materials that generated over 1 million views across platforms. This included creating complex 3D product visualizations and motion graphics to explain the K1’s technical architecture to a non-technical audience. The result was a cohesive launch that successfully attracted early adopters and investor interest.
